MarketMuse

MarketMuse helps content teams decide what to create, update, and optimize. It analyzes a site’s content inventory, finds topic clusters, surfaces competitor gaps, and shows which topics are easier or harder to rank for based on existing authority.

It also generates content briefs and content strategy documents, with recommendations for structure, depth, linking, and quality. The tool is aimed at brands, publishers, agencies, SEOs, editors, writers, and content managers who plan content at scale.

Plans include a free tier with limited queries and paid tiers for more tracked topics, briefs, users, and strategy documents. The product is web-based and includes content planning, competitive content analysis, and optimization features.